Video is one of the fastest growing types of media out there, and when combined with the reach of social media, you’ve got a powerhouse of marketing relevance and a competitive advantage. Social media sites are the web’s most popular hangout spots, so if you want your business to be successful online then it helps to be seen there. Our social media video services help you harness the power of social videos to benefit your brand message. Social media videos are a fun, shareable, and effective way to boost your online presence. In fact, 82% of marketers state that social video marketing was positively impactful on their business!
There are several benefits of social media videos. Here are a few!
The most engaging content is now video. All of the most popular social media platforms have added a native video component because video drives more engagement than any other type of content available on the Internet today. Our social media video service can help your brand develop social media videos that fit perfectly with your video marketing strategy.
Many times, product demonstration videos on social media can drive viewers straight to the purchase page of your website. By adding the appropriate links to lead the viewer to your site below the video you’ve shared on social media, you’ve drastically increased your chances of a sale.
Social media video can offer your audience a “behind-the-scenes” look at how your brand operates. These days audiences are interested in posts that give them unique access to content that they haven’t seen before. By offering that content on social media, you are building a level of intimacy and trust with your audience.
Directing your video efforts towards a specific demographic helps raise your chances of receiving engagement. Creating niche video content for a niche group will always win over creating general content that is aimed at no one in particular. You need to know who you want to talk to with your marketing strategy, and social media video helps you narrow that down.
This is another one that is difficult to measure, but also a really great way for people to use social media video production. Videos give you more time and space to get your message across. You can show a new product from every angle or use text to tell a story throughout your video.
Often people will share and talk about products and services they have had a good experience with. Armed with the right set of videos, your best advocates could indirectly become your best sales force by sharing your video content onto their network over social media. All of this takes place independently and grows dynamically, often leading to potential sales.
People love to peek behind the curtain! Behind-the-scenes videos are a great way to highlight your company culture and build trust and connection with your audience by taking the people behind your business. Office tours, going backstage at an event you’re involved in, or showing new products are perfect topics for behind-the-scenes videos.
Most platforms now offer native live streaming features and audiences are eating it up. Live streams are a fantastic way to make your brand seem more transparent while boosting engagement and fostering a connection with your fans. It’s the perfect format for Q&As, important events, and product launches.
Did you know that the buying decisions of several people all around the globe have been influenced by brands’ social media posts? Video is a great way to highlight a product or demonstrate a specific feature. An informal social media post can seem more authentic than an ad, and encourage people to click “buy.”
More than two thirds of adults get at least some of their news from social media these days! Breaking news and trending topics are a great opportunity to jump into the conversation. Whether it’s your company’s own breaking news or a reaction to a significant event or cultural moment, a video is the perfect way to share your take. Note that breaking news videos are the top performing video type on Twitter, since it’s where many people look first when news breaks or a live event is going on.
Did you know that tutorial videos are actually one of the most searched-for videos online? While you’ll need to tweak the format (no-one is going to watch a 40-minute video on Facebook), when done right, this format can be incredibly successful.
Are you launching a new product? If yes, an announcement video needs to make its way on your brand’s timeline. Social media is the place to announce it and a fun video is the perfect way to build excitement! You can even do a series of teaser videos before the big reveal to build curiosity amongst your audience.