Types of Product Demo Video
Whether you have a complex product, service or piece of software that you need to promote, there’s no better medium than video to get your message across. We have over a decade of experience producing engaging, cost effective product demo video and software screencast videos. Nothing beats seeing a product in action. We’ll help you get the results you’ve been looking for by using product demo video service!
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There are several benefits of product demo videos. Here are a few!
Consumers have become increasingly skeptical of the claims that are made in marketing. At the same time, customers still want to find solutions which will help them solve their problems and achieve their desired outcomes. Product demonstration videos are ideal because they provide a live demonstration that the product does, in fact, solve the customer’s problem.
Add up the cost of sales reps in term of salary, commission, travel, accommodation, and other additional expenses and sending a sales rep to demo a product in person can be very expensive. If you are selling into foreign markets, demonstrating a video in person may, in fact, be cost-prohibitive.
Product demo videos are not necessarily a substitute for in-person selling. Instead, they are a tool to make understanding your product easier and more scalable. Product demo videos can also provide a very useful training tool for your sales team. When you create a product demo video, you have an excellent example of how that product should be demonstrated.
Demo videos provide a means to explain your products features and benefits in a way that doesn’t explicitly feel like selling. Throughout the demo you can show the Unique Selling Point (USP) of your product. You can also showcase why specific features have been included and how these simplify the process of solving your customer’s problem.
Product demonstration videos are a great way of showing your existing clients a new product that you are introducing in the market. Demo videos can quickly give them a sense of whether a product might be suitable for their needs. Because a product demonstration video doesn’t need to have explicit selling, it also feels less intrusive than other forms of marketing.
When you host your video online, you will have access to a wealth of data which can improve how you demo your product. Analytics can show you on average how long people will watch your product demo video. This can give you a sense of the ideal length for your product video. You can also see if there are specific points where people are dropping off out of the video.
