Promotional videos are a fantastic way to target a specific audience and instantly engage them. Our promotional video production services ensure that your brand and product is represented in the best possible light. We pride ourselves on our flexibility. We have delivered impactful promo videos for a wide selection of clients with a diverse range of business objectives.
Following are the benefits of promotional videos-
Promotional videos are an exciting and engaging way to communicate with users who visit your website. Watching and listening to well-produced promotional videos is more engaging than reading pages of text. Most people also remember information which is conveyed in an audio/visual format better than the information they read.
One of the beauties of promotional videos is its flexibility. You can embed them on your website and direct your mailing list subscribers to the page. You can also definitely re-use the videos on social media as part of your content creation strategy, without worrying that people will get tired of seeing them.
Complex messages are often hard to communicate with written words, even when accompanied by static images. On the other hand, a promotional video will immediately bring your message to life in a way your audience can easily relate to and remember.
Including video testimonials on your site is an easy way to boost your credibility. This also explains why having you and your staff in your promotional videos is a great way to build trust in your brand. People can respond to you on a human level instead of you just appearing as words on a screen.
If visitors that come to your website like your videos, they are likely to share the link of the video with the people they know. This helps drive a lot more traffic to your website and creates a buzz about your business.
Several website owners who currently use video marketing find that promotional videos increase return visits to their website, especially if they are adding these kinds of videos regularly.
Introductory videos promote your business by adding authenticity to it. This instantly helps to remove many people’s fears of being scammed, which is probably still the biggest fear preventing someone from buying over the Internet.
You can use promotional videos to show your audience exactly how your product works and take it a step further by demonstrating situations in which your product or service can be of use.
How-To videos are tutorial videos that show people how to do a specific task related to your industry. They can be short 2-minute videos of a plumber changing a washer or a more-involved one of landscape gardeners creating decking.
Use promotional videos as an opportunity to demonstrate your expertise in your field. To do so, you can interview professionals, discuss new concepts and make recommendations. You can make informational videos out of anything that you are knowledgeable about and can contribute to your audience.
Another type of promotional video is a product video where you can highlight a new product release or go through a range of existing products. Promotional videos give you the chance to engage your users’ attention and showcase the quality that you are offering, while also marketing it by talking customers through the features and benefits for them.
What events does your company take part in? Filming these can be an excellent and easy way to add to your content marketing strategy. Get your events professionally recorded and put highlight reels on YouTube. By doing this, you’ll be able to intrigue and attract consumers while showing off what it is that you do.